This is the Statt Mann Baby!!  Time to Scatt a little bit.

I had a spectacular chat with Rhys Millen Sunday morning.  He’s in the midst of swapping his GM courtship for a real marriage with Hyundai Motors of America.

Rhys has had corporate relationships with Japanese companies like Mitsubishi and Toyota as well as his lengthy walk with American giant GM.

But from what he tells me, his early dates with Hyundai have been more than appealing.  It publicly started with that Super Bowl commercial of Rhys sliding around in the yellow Hyundai Genesis Coupe.

But when Hyundai discovered that their favorability reports improved after announcing a relationship with Rhys, they expanded Millen’s role in some decision making.

In fact, they not only ask Rhys what he thinks about things, they’ve embraced some of his suggestions.

From our conversation this morning, it would appear both sides are benefiting from each other’s commitment to excellence.

Lessee: Rhys pulls teeth trying to work with GM and GM stares into the abyss of bankruptcy.  Hyundai management in America opens its mind to new ideas like drifting, time attack and Pikes Peak – all Millen strengths – Hyundai favorability improves and cars go out the door.

Makes you wonder doesn’t it?

Peace.