Ford’s Better Idea?

This is the Statt Mann Baby. Time to Scatt a little bit.

The World Rallycross Championship this week announced a deal with Ford to put complete races and more programming on Ford’s own live distribution channel on Facebook.

World Rallycross opened its fourth season this weekend in Barcelona where last year’s champion Mattias Ekstrom won in dominating fashion driving an Audi.

Ford, though, has strong presence in the series through drivers like Ken Block and Andreas Bakkerud. Fords in fact were second and third Sunday including Bakkerud who was third today. He finished third in the championship last year.

This Ford deal is in addition to the streaming the series does on its own. And it’s in addition to a television highlights package it says it’s negotiating for the US television market.

Sponsor streaming on Facebook. Part of the new world order in sports marketing and promotion. This tells all the others: go big or go home.

Peace.