Alba Colon on Branding The Fastest Drivers in NASCAR

Chevrolet NASCAR Cup Program Manager Alba Colon is one of the most powerful executives in the NASCAR garage. The fact that she’s a Puerto Rican woman with backgrounds in many forms of racing including the NHRA is only coincidental. Colon’s experience making cars go fast go all the was back to her childhood when she dreamed of becoming an astronaut. Now she’s sending Chevrolet powered cars into NASCAR orbit. Listen…