This is the Statt Mann Baby!!  Time to Scatt a little bit.

I had breakfast the other morning with a friend who’s probably right at 40 give or take a year or so.  He’s a mid-level executive who commutes to work in a four door sedan.

But here’s the wrinkle.  My friend is finishing a turbocharged import for drifting and time attack events.  We spent the morning swapping rally, drifting and time attack stories. 

I bring all this to mind as a continuation of last week’s Scatt that challenged marketers who want to pigeon-hole Tuner fans as young adults who walked Fast and Furious from some film big screen.

Now, my friend and I are well past young adult.  And both of us have put our wallets where our passions are Tuner-wise.  So excuse me if I find it humorous when people build entire industries based on rumors, misunderstandings and unfounded assumptions.

If rock ‘n roll stars and Superior Court Judges can be NASCAR fans, why is it hard to believe that three-piece wearing division managers can be fond of lowered, turbocharged imports?  Especially imports that don’t cost six figures!

Who thinks up these pigeon holes anyway?  Maybe it’s all those wine-sippers at Malibu parties who dream up new stereotypes between bites of brie.

Peace.